21950183087900 Essays - Xiaomi, Smartphones, Economy Of China

21950183087900 Essays - Xiaomi, Smartphones, Economy Of China 21950183087900 Xiaomi's globalization strategies Location: Astana Course Code: MGMT621 Course Name: Strategic Management Professor: Stephan J. Wirtz , MA, MBA, DDA Student(s) Name(s) : Nurzhan Sikhimov INTRODUCTION The work aims to study and analyze the factors that led to the success of Xiaomi company, its current position among its competitors in the domestic and the world market. Xiaomi was founded in April 6, 2010 by serial entrepreneur Lei Jun, who is one of China's top 20 richest person with net worth US$ 9.1 billion according to Forbes. It crafted smartphone hardware, software, and internet services as well as accessories with the help of smart and talented people that it hired from Google, Kingsoft, Microsoft, Motorola, Yahoo and other successful technology companies around the globe. Xiaomi has sold more than 60 million smartphones worldwide in 2014, with more than 18 million handsets in China alone, resulting in US$ 12 billion revenue. Their presence is mainly in the Asian region such as China, Malaysia, Singapore and Philippines. Xiaomi's focus is to produce reliable, user friendly, mobile applications and affordable phones to customers. Xiaomi is currently the third largest smartphone producer in the world with over 5,000 employees worldwide. As of December 2014, Xiaomi has achieved the status of the most valuable technology start-up in the world after it successfully secured US$1.1 billion investment with a company valuation of US$ 45 billion [1] To understand reasons for the company's success, the business model canvas and SWOT analyses of the company are made. The studied scientific works and articles made it possible to consider the world smartphone industry, the place of Huawei in it, its abilities to survive in the tough struggle in the international market , present some solutions to sustainability of Huawei's competitive advantage. The business model canvas of the company KEY PARTNERS Google Youku Todou KEY ACTIVITIES Software development VALUE PROPOSITION Hig h tech affordable smartphones Customer oriented Link between hardware and software CUSTOMER RELATIONSHIPS Use of customer feedback for developing new products and technology Customer engagement CUSTOMER SIGMENTS Middle class customers KEY RESOURSES W ebsite and online stores I T and communications infrastructure M anufacturing facilities. Content development CHANNEL S E-commerce Few physical stores Advertisement through customers COST STRUCTURE Production RD REVENUE STREAMS Smartphone sales Other devices sales SWOT Analyses for Xiaomi S trengths One of the Largest Smartphone maker - Xiaomi is one of the largest smartphone makers in the world. It is said to be the 5th largest smartphone manufacturer as of 2017. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. Highest selling Smartphone - The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. This shows that Xiaomi is strongly rising in the smartphone market and has already beaten several giants. Huge China and Asia market available - Another benefit to Xiaomi is that the whole Asian market is their playground. As China lies within Asia and as Chinese mobile brands are highly penetrated in the Asian markets , Xiaomi still has a lot of ground to explore. Good Qualityproducts - Even at such low prices, no one can doubt the quality of Xiaomi phones. The smartphones are regularly rated high on all E-commerce portals - a further proof that Xiaomi does not compromise on quality even if lowers the price regularly. E-commerce advantage - The Flash sale model is a very popular model which has worked wonders for Xiaomi. In this model, the product is made available only in limited quantities and sold at a very low price . This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. Weaknesses Offline Distribution - Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. This is because their offline distribution is not upto mark and Xiaomi phones sell mainly via E-commerce. Advertising and Marketing spends- The advertising and marketing spends of the brand is very low. The brand launches ATL campaigns only when coming up with a new product . However, the advertising is erratic at best

Rosalynn Carter Quotes

Rosalynn Carter Quotes Rosalynn Carter, US First Lady 1977-1981, was an active campaigner for her husband, and an advisor and consultant to him. She managed the family business during much of his political career. Her focus as First Lady was mental health reform. Selected Rosalynn Carter Quotations Do what you can to show you care about other people, and you will make our world a better place. If you doubt you can accomplish something, then you cant accomplish it. You have to have confidence in your ability, and then be tough enough to follow through. A leader takes people where they want to go. A great leader takes people where they dont necessarily want to go, but ought to be. Times of upheaval require not just more leadership but more leaders. People at all organizational levels, whether anointed or self-appointed, must be empowered to share leadership responsibilities. There is clearly much left to be done, and whatever else we are going to do, we had better get on with it. I think I am the person closest to the President of the United States, and if I can help him understand the countries of the world, then thats what I intend to do. I had already learned from more than a decade of political life that I was going to be criticized no matter what I did, so I might as well be criticized for something I wanted to do. Jimmy will let me assume as much responsibility as I will.... Jimmy has always said that we the children and myself can do anything. Jimmys sister Ruth was my best friend and she had a picture of him on the wall in her bedroom. I just thought he was the most handsome young man Id ever seen. One day I confessed to her that I wished she let me take that photograph home. Because I just thought I had fallen in love with Jimmy Carter. (About her husbands naval service when he was away at sea) I learned to be very independent. I could take care of myself and the baby and do things that I never dreamed I would be able to do alone. (About her role in the familys peanut and warehouse business) He asked me to come and keep the office. And I had a friend who had taught an accounting course in the vocational technical school and she gave me a set of accounting books. I began to study accounting. I began to keep the books. And it was not too long before I knew actually as much or more about the business on paper than he did. There was no way I could understand our defeat. I had to grieve over our loss before I could look to the future. Where could our lives possibly be as meaningful as they might have been in the White House? If we have not achieved our early dreams, we must either find new ones or see what we can salvage from the old. If we have accomplished what we set out to do in our youth, we need not weep like Alexander the Great that we have no more worlds to conquer. You must accept that you might fail; then, if you do your best and still dont win, at least you can be satisfied that youve tried. If you dont accept failure as a possibility, you dont set high goals, and you dont branch out, you dont try you dont take the risk. Dont worry about polls, but if you do, dont admit it. Informed journalists can have a significant impact on public understanding of mental health issues, as they shape debate and trends with the words and pictures they convey.... They influence their peers and stimulate discussion among the general public, and an informed public can reduce stigma and discrimination. There is nothing more important than a good, safe, secure home. (President Jimmy Carter about Rosalynn Carter) Theres very seldom a decision that I make that I dont discuss with either to tell her after the fact what Ive done, or, very frequently, to tell her my options and seek her advice.